Lamborghini shows off three cars at Shanghai motor show

From left: The Lamborghini Essenza, the Huracán STO and the Urus at Shanghai. Photo: Lamborghini

Automobili Lamborghini celebrated three premieres at the 2021 Shanghai Auto Show, including the hyper car Essenza SCV12 that is limited to only 40 units.

The Essenza was joined by the road homologated track car Huracán STO, making its China debut. Alongside the two models, the Huracán Fluo Capsule, the latest collection of vibrant colours for V10 super sports cars, was also showcased in Asia Pacific for the first time on a Huracán EVO. The line-up was joined on the stand by the Super SUV Urus, rounding out a powerful tour de force by Lamborghini at China’s most important auto show this year. 

President and CEO of Automobili Lamborghini Stephan Winkelmann and Region Director of Automobili Lamborghini Asia Pacific Francesco Scardaoni presented the brand’s strong business performance and new products, due to the current travel restrictions greeting Chinese audiences via video.

“Automobili Lamborghini closed 2020 with its highest-ever profitability and its second highest-ever in terms of turnover and sales despite an around 2 months factory closure due to the COVID-19. This growing momentum has continued into 2021: the year opened with a very positive outlook, with deliveries in the first 3 months reaching the highest level on record. Orders placed thus far already cover nine months of production”, said Stephan Winkelmann, who has returned to the helm of Lamborghini after five years.

“I am proud and humbled to be leading Lamborghini again, and especially now, at this pivotal point in the company's history. We are working very hard and preparing Lamborghini for a new era. The new development plans to be announced soon will outline how Lamborghini is going to become an even stronger brand, both here in China and around the world.”