Lamborghini celebrates a record-breaking 2023

Lamborghini sold 10,112 in 2023 with a +10% increase over 2022. Images: Lamborghini

Automobili Lamborghini had two reasons to celebrate 2023, not only did it mark its 60th anniversary as a brand but it was a record year for sales.

For the first time, the House of Sant’Agata Bolognese delivered more than 10,000 cars in a single year. 

The precise final tally was 10,112 with a +10% increase over 2022, confirming the growth trend of the last several years.

In New Zealand, there were 25 Lamborghini sold, four short of 2022.

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini said “a true source of pride for the whole company to have surpassed the 10,000-car delivery mark”.

“Playing a role in achieving this milestone for Lamborghini is an honour for me and for all the people who work tirelessly to achieve this goal. But as always, we’re not stopping at single milestones, and we’re ready to take on more exciting new challenges in 2024.”

The distribution of vehicles delivered was balanced in the three macro-regions, with EMEA showing a 14% increase over 2022 with a total of 3,987 cars, immediately followed by Americas with a 9% increase (Total: 3,465) and APAC up 4% (Total: 2,660). In detail, the United States continued as the top market with 3,000 cars delivered, followed by Germany (961), Chinese Mainland, Hong Kong and Macau (845), the United Kingdom (801), Japan (660), the Middle East (496), South Korea (434), Italy (409), Canada (357), Australia (263), France & Monaco (255), Switzerland (211), Taiwan (131) and India (103).

In terms of model split, the continuing success of the Urus Super SUV was confirmed (6,087 vehicles delivered), followed by another notable record for the Huracán, of which 3,962 cars were delivered.