Want Ferrari’s four-door Purosangue? You may be too late

Ferrari could soon close the order book for its first four-door production model, the Purosangue, because of overwhelming demand.

According to Europe Automotive News, the all-new model that replaces the outgoing GTC4 Lusso isn’t being heralded ahead of its premium vehicles.

"We risk not being able to satisfy demand, and maybe we will need to close the order intake very soon," Ferrari’s chief commercial and marketing officer, Enrico Galliera, said at a media preview of the Purosangue.

He said that demand for the  €390,000 (NZ$650,000)  Purosangue went beyond Ferrari’s expectations. Limited-edition models are normally sold out before they are publicly unveiled, but those models have total runs of a few hundred units rather than the thousands a year planned for the Purosangue.

To protect the exclusivity of the brand as well as sales of its core range of coupes, roadsters, and convertibles, Ferrari says the Purosangue will be no more than 20 percent of annual production. Ferrari’s installed capacity is about 15,000 units, so annual Purosangue output could be about 3,000 units a year.

A normal life cycle at Ferrari is four to five years, Galliera said, meaning that total production of the Purosangue could range between 12,000 and 15,000 units.

Galliera said that Ferrari began receiving a significant number of pre-orders in September 2018, when the company announced that the Purosangue was going into production.

It has a 6.5-litre naturally aspirated V12 mounted behind the front axle producing 533kW of power and paired with an eight-speed transmission.