Volkswagen NZ's new look

Volkswagen introduced its new logo last year at Frankfurt motor show. Photo: VW NZ

Despite the current level four lockdown, Volkswagen New Zealand has revealed its new look as part of the global rebranding for the vehicle manufacturer.

First revealed at last year’s Frankfurt motor show, the new look for Volkswagen has been touted as “one of the world’s largest rebranding projects”.

Volkswagen Passenger Vehicles’ general manager, Greg Leet, says, “after months of preparation, a global pandemic and a nationwide lockdown, the past few weeks have been challenging to say the least. But despite the hardships, today marks a very special milestone for Volkswagen New Zealand. 

VW NZ says its new look is bolder and more colourful. Photos: VW Group

“We are very excited to introduce to you a new era of Volkswagen - the New Volkswagen. Our look is not only bolder and more colourful, it also focuses on people.” 

The most visible expression of the new Volkswagen is the new logo. Reduced to its essential components and with a new flat 2-D look. Other components of the new brand design include a new female brand voice, a new website, and a complete overhaul of each local dealership, set to be implemented in the months to come. 

"The work that has happened behind the scenes to bring our brand re-fresh to life under these strained circumstances is quite incredible. The collaboration with Germany, our local team, agencies, and of course our dealer network is something I am very proud of,” says VW Commercial’s head, Kevin Richards,

The new look for VW dealerships worldwide was revealed at last year’s Frankfurt motor show. Photo: VW

“While we can’t celebrate together in person, we feel privileged to be able to deliver the all-new Volkswagen via our digital channels today,” says Richards.

“There is some sadness that we can’t share this occasion with our customers in dealerships, but we look forward to opening our doors again soon”.