Tree-mendous project by car brand Polestar
Swedish electric car company, Polestar, was so impressed with an entry into its design competition that it went ahead and make the drawing into reality.
Finnish designer Kristian Talvitie received an honourable mention in the 2021 Polestar Design Contest for Koja, a micro space tree house. Preparing for the launch of the 2022 contest, Polestar decided to bring Koja to life.
Built in the village of Fiskars, an art and design hub in southwestern Finland, KOJA is the first submission from the Polestar Design Contest to be realised in full-scale.
Koja is part of the ‘House by an Architect’ exhibition during the Fiskars Village Art & Design Biennale, open from May to September 2022.
“We were fascinated by the idea and how it translates our brand values into a different environment. That was key for us, and we were so impressed that we decided to build it,” says Maximilian Missoni, Head of Design at Polestar.
To translate the design into reality, Talvitie worked closely with the Polestar Design team in Gothenburg, Sweden, and with colleagues at the Finnish design agency Ultra.
Created from sustainable and durable materials such as locally sourced wood and wool, Koja blends in with its natural environment and at the same time creates an eye-catching contrast.
The Polestar Design Contest is a global annual design contest that invites both professional and student designers to showcase innovative thinking that encourages positive change in society. The 2022 Polestar Design Contest has just been launched.