Toronto hosts world’s first drive-in art exhibition

Up to 14 cars at a time will be immersed in Van Gogh’s works. Photo: Supplied

Creators of a massive art exhibition in a five-storey building in downtown Toronto have come up with a unique way of showing Van Gogh’s works safely – by creating the world's first drive-in digital art exhibition.

The Immersive Van Gogh exhibit was supposed to open this month but due to Covid-19 was delayed.  

But instead of walking through the 600,000-square-foot installation, you can now drive into the historical building once home to Toronto Star's printing press to watch a 35-minute digital show about Vincent van Gogh.

Called "Gogh by Car" the exhibit will let 14 cars in at a time to be dazzled by an immersive experience similar to that originally planned. There will be lights, sounds, and images diving into the works of the famous Dutch painter. 

"It's massive," said Corey Ross, a co-producer of Lighthouse Immersive, producing the show. "Whether you're in your car or on foot, you get to see something on a scale that you've never seen this art."

During the actual exhibit, visitors can expect to see large-scale projections of some of Van Gogh's masterpieces like The Potato Eaters, Sunflowers, The Bedroom, and Starry Night. The famous images will be projected onto the walls, ceiling, and floor of the building with music by Luca Longobardi playing. 

“Gogh by Car”will run from June 18 to June 28 and has proved so popular the 10-day event has sold out.