Strong February for new vehicle sales in New Zealand
The Outlander is performing strongly for Mitsubishi Motors in New Zealand in 2021. Photo: Supplied
Mitsubishi Motors NZ will be celebrating this week with the news that it has the top stop of new passenger vehicle sales thanks to the Outlander SUV.
It’s also good news for the new vehicle distributors in New Zealand with record figures for February.
Figures out by the Motor Industry Association (MIA) show that the Outlander was number one seller in the SUV/car segment with 594 registrations for a total of 983 year to date. Second was the Kia Sportage (369 units) and third place was the Kia Seltos (361 units).
MIA Chief Executive David Crawford says that the February 2021 figures are the strongest for the month of February ever. Registrations of 12,358 were 8.0% up on February 2020. Year to date the market is up 7.1% (1735 units) compared to the first two months of 2020.
“The February market has benefitted from recent stock arrivals and a resilient local economy where New Zealanders continue to spend what might otherwise be spent on international travel on new vehicles,” said Crawford.
Registration of 8634 passenger and SUVs for February 2021 were up 9.1% (723 units) on February 2020, while commercial vehicle registrations of 3724 were up 5.6% (197 units) compared to February 2020.
Toyota regained top spot in the commercial segment thanks to the new Hilux. Photo: Liz Dobson
The top three models for the month of February in passenger and commercial segments were the Toyota Hilux (786 units), followed by the Mitsubishi Outlander (594 units) with the Ford Ranger in third place (542 units).
Toyota remains the overall market leader with 16% market share (2020 units), followed by Mitsubishi with 13% (1608 units) and Kia in third spot with 8% market share (1047 units). Ford was a close fourth with 8% market share but only one unit behind (1046 units).
There were 181 pure electric vehicles, 80 PHEVs and 752 hybrid vehicles sold for the month.
Mitsubishi was the market leader for passenger and SUV registrations with 13% market share (1099 units) followed by Toyota with 12% (1051 units) and then Kia with 12% market share (1047 units).
Toyota regained the market lead with 26% market share (969 units) followed by Ford with 17% (615 units) and Mitsubishi third with 14% market share (509 units).
The Toyota Hilux regained the top spot for February as the bestselling commercial model with 21% share (786 units) followed by the Ford Ranger with 15% share (542 units) and the Mitsubishi Triton in third place with 13% market share (468 units).
