SsangYong NZ rebranded to KGM in global move

The Torres is the first KGM model to be launched in New Zealand. Photo: KGM

Korean car company SsangYong has been rebranded to KGM Motors with the announcement ahead of the launch of its Torres SUV in New Zealand.

The global rebranding of KGM Motors (KGM) signifies a refresh of the brand vision, with a focus on pioneering the next generation of mobility solutions and incorporating cutting-edge technologies, such as electrification, autonomous driving, and artificial intelligence. 

KGM New Zealand’s Head of Brand Marketing Daile Stephens says SsangYong’s name change to KGM is a welcome opportunity to completely rebrand and create a step change to make a real impact in the New Zealand market. 

“We are thrilled to have the chance to start afresh with KGM and will be investing significantly in the brand. We have a lot of faith in the KGM product, which comes with a solid engineering base and produces well-spec’d, reliable vehicles.” 

Stephens continues, “This is an exciting time for us all as we reveal a refreshed, modern brand identity alongside the development to support the launch of new KGM products and technologies. We  are embracing the change here in New Zealand with today being the start of a new journey to  transform KGM into a brand for the future and continue to grow as a proud and respected SUV and  ute brand.” 

“Our aim is to elevate the offering of innovative KGM products in New Zealand with a refreshed brand identity, breaking away from the ordinary,” Stephens says. 

The official transition from SsangYong to KGM will take place at the end of March and will see the brand transition at a local level across the national SsangYong dealer network over the coming months.  

Late March will also see the arrival of the all-new KGM Torres, with both petrol and battery electric models available for the New Zealand market.