Spider-Man partners with Hyundai in new film

Spider-Man hitches a ride in the all-electric Ioniq 5. Image: Hyundai

Hyundai’s first-ever Ioniq 5 and the all-new Tucson will make their Hollywood debut in Sony Pictures’ upcoming film Spider-Man: No Way Home.

Leading up to the film’s December 15 theatrical release, Hyundai Motor Company has launched an integrated marketing program that includes a global TV commercial and a variety of digital promotional activities. 

The campaign stems from the promotional partnership between Hyundai Motor and  Sony Pictures to showcase the company’s human-centered mobility vision via product and technological innovations.

“The placement of the all-electric Ioniq 5 and all-new Tucson in ‘Spider-Man: No Way Home’ marks the first meaningful milestone in the strategic partnership between Hyundai Motor Company and Sony Pictures Entertainment,” said Thomas Schemera, Executive Vice President, Global Chief Marketing Officer and Head of Customer Experience Division of Hyundai Motor Company. 

The all-new Hyundai Tucson also features in the film. Photo: Andrei Diomidov Photography

Spider-Man: No Way Home is the Ioniq third Spider-Man film created by Sony Pictures and Marvel Studios, starring Tom Holland, who plays the role of high-schooler Peter Parker and his alias, Spider-Man. 

In this TV spot, Spider-Man is bent on clearing his name and comes out of hiding, hitching a ride to New York with Ned in the all-electric Ioniq 5.

In addition, Hyundai Motor has also created a 30-second spot featuring the all-new Tucson compact SUV. This commercial shows key scenes from the film, including those starring Tucson and Tom Holland.

On social media, Hyundai will offer fans the opportunity to obtain a “Hyundai Ioniq 5 x Spider-Man: No Way Home” special edition poster as well as customised digital wallpapers.