Rolls-Royce reveals all-new Spirit of Ecstasy

The famous mascot is shorter and reshaped to be more aerodynamic. Photo: Rolls-Royce

To celebrate the 111 years since the famous Spirit of Ecstasy original design became the company's intellectual property, Rolls-Royce is giving the mascot a makeover.

The Iconic Spirit of Ecstasy figurine was recreated for Rolls-Royce’s all-electric future and will feature on the forthcoming all-electric Spectre, which will be the most aerodynamic car the company has yet produced. A drag coefficient of 0.26 was recorded by the first prototypes and that is expected to be improved further before production.  

In line with the focus on aero efficiency, the figurine has been remodelled with a "lower, more dynamic stance", said to bear a closer resemblance to the original sketches penned by its designer, Charles Sykes. 

It is around 17mm shorter than the existing design, at 82.7mm tall, and the mascot's robes – often mistaken for wings – have been reshaped to be more "aerodynamic and realistic". 

Meanwhile, the mascot's stance has changed to place more emphasis on speed. 

"Now, she is a true goddess of speed, braced for the wind, one leg forward, body tucked low, her eyes focused eagerly ahead," says Rolls-Royce.