Rolls-Royce opens its first-ever global Private Room

Rolls-Royce’s Private Room Dubai is the first global initiative for the brand. Photo: Rolls-Royce

With such high demand for its product in the Middle East, Rolls-Royce has opened its world-first Private Office outside of the UK, with Dubai as its first location.

The Private Office Dubai is the first in a number of similar facilities that are planned for major luxury capitals of the world over the next few years. These Private Offices will facilitate even closer contact and relationships with global Rolls-Royce clients, further embedding the marque’s reputation as the world’s most client-focussed luxury brand.

“The Middle East region has always been an inspirational market for Rolls-Royce Motor Cars, especially when it comes to Bespoke,” said Henrik Wilhelmsmeyer, Director of Sales and Brand, Rolls-Royce Motor Cars. 

“Our Private Office Dubai is an extension of the Home of Rolls-Royce at Goodwood in West Sussex. This is not a dealership; it is a unique experience where clients can bring their ideas to life and explore our Home and our people in real-time, using seamless technology.”

But don’t worry Rolls-Royce clients, you can still visit the Home of Rolls-Royce at Goodwood in West Sussex, where you can enjoy the first-hand experience of Rolls-Royce’s Global Centre of Luxury Manufacturing Excellence. 

However should travel not be convenient, the Rolls-Royce Private Office Dubai brings Goodwood closer to the clients’ places of living and work. In exquisite surroundings, highly skilled and experienced experts will consult with the clients to discover their dreams and learn about them as individuals, in order to create a unique and wonderful masterpiece reflecting that person’s tastes and desires.

The new Rolls-Royce Private Office, located in the heart of Dubai in the One Central neighbourhood, is a unique experience for the Middle East region’s most significant clients, offering the flair and expertise of the Home of Rolls-Royce on their doorstep.