Rolls-Royce creates history with record global sales

Rolls-Royce had 6023 global sales in 2023, more than its 119-year history. Photos: Rolls-Royce

Rolls-Royce Motor Cars enjoyed a highly successful year in 2023, with strong sales and demand for its products in markets worldwide, and Bespoke commissions at record levels.

There were 6023 global sales, more than ever before in the marque’s 119-year history, which were in line with internal expectations and Rolls-Royce’s status as an international luxury house, rather than a volume-driven manufacturer. 

All Rolls-Royce motor cars are hand-built at the marque’s home in Goodwood, UK and each one has elements of Bespoke.

Chris Brownridge, incoming Chief Executive Officer of Rolls-Royce Motor Cars, said 2023 “was another extraordinary year for Rolls-Royce, with strong sales performances in all regions and across the full product portfolio”.

The all-electric Rolls-Royce Spectre was launched last year.

Last year saw the last production of the Wraith coupe and Dawn convertible and the introduction of the brand’s first electric vehicle, Spectre. 

The first all-electric series Rolls-Royce in history has attracted enormous interest worldwide, with the vehicle revealed to New Zealand customers late last year.

“It’s especially encouraging to see the enormous interest in and demand for Spectre, supporting the decision to adopt a bold, ‘all-electric’ strategy for future model development and production,” said Brownridge.

Another standout achievement for Rolls-Royce last year was Bespoke commissions reached new record levels by both number and value, with many of the most creatively ambitious and technically challenging originating in the Middle East.

As in 2022, Cullinan was the most requested Rolls-Royce model worldwide, followed by Ghost. Phantom continues to reign supreme as the marque’s pinnacle product.

The Rolls-Royce Cullinan was the best selling model for the brand.