Rolls-Royce Bespoke has record year in 2022

The Rolls-Royce Ghost Sequoia Green was on display at Pebble Beach. Photo: Rolls-Royce

Rolls-Royce Bespoke has celebrated its most successful year in the marque’s 118-year history with clients from around the world explored the virtually limitless possibilities of personalisation, resulting in a record total value of commissions for a single year.

Throughout 2022, clients’ dreams were captured in rare, precious, and emotionally resonant luxury objects.

 Driven by their wishes and tastes, the Rolls-Royce Bespoke Collective created some of the most exquisite examples of Bespoke artistry exploring the mystery of the aurora borealis, the symbolism of orchids, the iridescent elegance of pearls and the latest fashion movements to name just a few of the inspirations for these marvellous works of art.

Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars, said 2022 was a “landmark year in which we recorded the highest value of Bespoke commissions in our history”. 

“Our Bespoke capabilities are unrivalled and unavailable anywhere else in the world, reflected in the fact that our clients are happy to pay, on average, around half a million Euros [NZ$850,000) for their Bespoke motor car.”

Every Rolls-Royce hand-built at Goodwood is a Bespoke motor car, made to the precise wishes of the client. Commissioning a Rolls-Royce motor car is an intensely personal – and in some cases very private – process, with many clients preferring to keep their masterpiece to themselves, rather than revealing it to the public gaze.

Although the brand didn’t release how many Bespoke models it had created, instead it showcased a number of them.