Peugeot has a ball with the all-new 408

The new 408 was suspending in a sphere in front of the Louvre-Lens Museum. Photo: Peugeot

French brand Peugeot has found a unique way to display the new 408, by suspending in a sphere in front of the Louvre-Lens Museum, situated outside of Paris.

Peugeot has also made it so that the sphere rotates so fans can see the vehicle from all angles.

This is the first public display of the new 408 and a team of artists, engineers, and technicians from the Parisian creative studio Superbien implemented the project to create a reality that appears to defy gravity.

These specialists in the design of unique installations created this impressive setting, that leaves viewers questioning how the new 408 can be suspended, twisting, and turning inside "The Sphere". The new 408 has been made into a unique work of art.

Linda Jackson, Peugeot CEO said, "We really liked the idea of this ephemeral work of art, which is original and beautiful to look at, and which perfectly accentuates our new arrival. The new  408's original style has been praised by many people who have already discovered it. It has been presented in a very original way, in the magnificent and modern setting of the Louvre-Lens.”