The Women’s Worldwide Car of the Year has announced the winner of its Woman of Worth 2024, with the award going to  Nissan’s Luciana Herrmann.

Ten finalists made it through to the ultimate voting list from 30 nominations received with voting by the Women’s Worldwide Car of the Year judges, including AutoMuse’s Liz Dobson.

Herrmann is the Regional Communications Director for Nissan Latin America (LATAM). She heads up the Diversity Council in Women’s Talent. 

She has 20 years of experience as a creative professional building integrated campaigns for the automotive industry, the retail sector and B2B services. She has assembled, developed and led seamless multicultural teams in cross-border operations in Brazil, Japan, Venezuela and Mexico.

When she heard she was one of 10 ten finalists in the Woman of Worth Award she said: “I got to know I was selected which is such important news for me and a clear sign that the efforts for inclusion are echoing outside!”. 

The Woman of Worth (WOW) award is an initiative of Women’s Worldwide Car of the Year created and addressed by Sandy Myhre, Honorary President of the organisation. Marta Garcia, Executive President of WWCOTY said the voting process was rigorous and she is delighted that a woman from Latin America has received some recognition through the award.