Mitsubishi NZ celebrates a stunning July for new car sales

The Mitsubishi ASX was the top selling passenger vehicle in July. Photo: Andrew Simms

Mitsubishi Motors New Zealand has been celebrating record new vehicle sales this year and now it will be definitely breaking out the bubbles with news that it has the top-selling vehicle and top brand in July.

Motor Industry Association (MIA) Chief Executive David Crawford says that July 2021 sales of new vehicles were boosted by the recently introduced rebate scheme.  

There were 760 pure electric vehicles, 431 PHEV’s and 1163 hybrid vehicles sold for the month. 

July 2021 registrations were 15,053 units compared to 12,263 units for July 2020.  Year to date the market is up 51.2% (33,790 units) compared to the first seven months of 2020. 

The month of July and the first seven months of 2021 are the strongest on record. 

The introduction of the Clean Car Discount (rebate) saw a lift in the sale of BEVs and PHEVs while hybrid sales remained strong.

Mitsubishi was the market leader for passenger and SUV registrations with 14 percent market share (1435 units) followed by Toyota also with 14 percent (1357 units) and then Suzuki with an 8 percent market share (791 units). 

The top-selling passenger and SUV models for the month were the Mitsubishi ASX (737 units) followed by the Toyota RAV4 (553 units) and the Mitsubishi Outlander (365 units).

Toyota remains the overall market leader with 16 percent market share (2434 units), followed by Mitsubishi with 13 percent (1960 units) and Ford in third spot with 11 percent market share (1728 units).