Mini has unveiled the brand’s first fully-electric crossover model, the Mini Concept Aceman, which also introduces a new design language and technological innovations.

The Aceman will join the Mini Hatch as a pure EV for the brand and will introduce a pared-back design language and a material concept that uses no leather or chrome elements, as well as a new digital user experience. 

“The Mini Concept Aceman provides a glimpse of a completely new vehicle, bridging the space between the Mini Cooper and the Mini Countryman in the future of the model family,” said Stefanie Wurst, Head of Mini. 

“This concept car reflects how Mini is reinventing itself for its all-electric future and what the brand stands for: an electrified go-kart feel, an immersive digital experience and a strong focus on a Minimal environmental footprint.”

“The design language of the Mini Concept Aceman heralds the beginning of a new design era for Mini,” said Adrian van Hooydonk, Head of BMW Group Design. 

Design features typical of the Mini brand have always been unmistakable, Hooydonk went on to say. 

“We are returning to these now, but at the same time consistently combining them with innovative technology,” he added. 

“With this approach, we are redeveloping the Mini design icons, with all their analogue strengths, for the digital future.” 

The principle behind “Charismatic Simplicity” showcases the essentials, giving the distinctive Mini design features even greater emphasis. 

The key elements are the vehicle front with an octagonal, closed and illuminated radiator grille element, generous chassis surfaces given structure by sharp edges, an athletic shoulder section and a powerful rear with vertically arranged rear lights.

The Mini Concept Aceman has four doors and a large boot lid with interior seating for five. The study offers proportions made famous by the brand with an exterior length of 4.05 metres, a width of 1.99 metres and a height of 1.59 metres. 

The Mini Concept Aceman will be presented to the public for the first time at the world’s largest gaming event, gamescom 2022, in Cologne, on 23 August 2022