Mini electric models record strong sales in NZ for 2022
In 2022 there were 271 Mini Electric Hatches sold. Photo: Liz Dobson
The growing enthusiasm for Mini Electric Hatch demonstrated worldwide was echoed in New Zealand with sales of the hatch increasing 191 percent in 2022 compared with 2021.
In its British homeland, the premium brand set a new record with more than 46,000 registrations. In total, Mini registered a total of 292,923 new models worldwide last year. This means that the Mini Cooper SE already accounts for 22 percent of total sales.
The boom in demand for electrified Mini vehicles continued into 2022. With a 25.5 percent increase in sales compared with 2021 and 43,744 units sold worldwide, the all-electric Mini Electric Hatch is by far the most popular Mini model.
Electrification continues to resonate with the New Zealand market with 271 Mini Electric Hatches sold in 2022 – a 191 percent increase in previous year sales.
The fully-electric model accounts for approximately one in three Minis sold in New Zealand or 60.9 percent of combined 3-door and 5-door hatch sales. Additionally, combined electric and plug-in hybrid sales made up 54.8 percent of total Mini 2022 sales.
Purely electric vehicles already account for 15 percent of total global sales and have risen again in Europe with over 27,000 units of the Mini Electric sold in 2022.
This means that the Mini Cooper SE already accounts for 22 percent of total sales. Germany, France and the UK in particular recorded strong sales growth for the Mini Electric. The all-electric Mini 3-door recorded the largest share of total sales in Scandinavia, at 45 percent.
In 2022, Mini further expanded its global offering for locally emission-free premium mobility with the sales launch of the all-electric Mini Cooper SE in Korea. These developments are evidence of the continued strong interest of the global Mini community in locally emission-free electric mobility.
"The continued success of Mini models with electric drive confirms the brand's path to an all-electric future. With a clear focus on sustainability with a minimal environmental footprint, Mini is attracting more and more customers worldwide who enjoy the electrified go-kart feeling," says Stefanie Wurst, Head of Mini.
