Mini Australasia after Big Love stories for Sydney Pride

Mini has partnered with the Sydney Pride month for Big Love Story campaign. Photo: Mini Australia

Mini Australasia has partnered with Sydney WorldPride 2023 on a global campaign, with Kiwis invited to share their Big Love story.  

To champion its message of connection and individuality by uniting the LGBTQIA+  community, the Mini ‘Big Love Story’ social movement asks people from Australia and New Zealand to share their own Big Love story via a dedicated platform for their chance to win flights, accommodation, and tickets to Sydney World Pride. 

Additionally, winners will gain a money-can’t-buy opportunity to attend the Opening Ceremony, participate in the Mini Parade choreographed by Ame Delves, and have their story painted as an official mural in central Sydney for all to see. 

Following on from a successful 2022 ‘Big Love is all around us’ campaign with Sydney Gay and Lesbian Mardi Gras, Mini’s Big Love story includes a global social movement with a competition element in addition to digital and on-ground activations throughout Pride month. The partnership will also highlight local businesses supporting and embracing the LGBTQIA+ community through a ‘Map of Big Love’. 

Nikesh Gohil, Head of Marketing for Mini ANZ said: “Not only is this a special moment where our global team comes together at Sydney WorldPride; it also marks the first time the event has been held in the Southern Hemisphere. Australians embraced our  2022 Big Love campaign, so it is important that we continue to spread this message  of diversity and inclusion with the rest of the world.” 

Sydney World Pride 2023 will be staged from Friday, 17 February to Sunday, 5 March 2023. Kiwis can enter their Big Love story here.