Maserati will sell only full-electric cars from 2030 and will launch its last two new models with internal combustion engine variants in 2023.

CEO Davide Grasso said the Stellantis luxury brand will electrify faster than it had originally planned because of changing consumer tastes.

“We are seeing a strong acceleration in demand coming from our customers,” said Grasso. “I believe any demand for internal combustion engines after 2030 will be residual,” he added.

He said the pace of demand is different in the various region, but that it is a global trend.

Maserati will launch the new generations of the Levante large SUV and of the Quattroporte large sedan as full-electric cars only by 2025. They will offer Level 3 autonomous driving capability.

The brand will give its battery-electric models the Folgore badge (Italian for lightning).

Maserati’s chief commercial officer, Bernard Loire, said the brand will launch Folgore variants of the new GranTurismo coupe and GranCabrio convertible next year, along with the full-electric variant of the Grecale midsize SUV, whose internal combustion engine variant will be unveiled in the coming week.