Maserati introduces customisation programme Fuoriserie Downunder

The Grecale Fuoriserie Mission from Mars has special textured metallic paint. Photos: Maserati Australia

Three highly customised Maserati models have arrived in Australia for a series of VIP previews, in celebration of the global personalisation programme for the Italian brand.

Maserati Fuoriserie is available to clientele in Australia and New Zealand, where owners can realise their own distinctive one-of-a-kind Maserati in collaboration with the marque’s expert design team in Modena, Italy.

There are special models on private showcase in Australia – Grecale Fuoriserie Mission from Mars, Levante Fuoriserie and Ghibli Trofeo Fuoriserie.

“Fuoriserie elevates the relationship between Maserati and its family of owners to an even greater, more personal level,” said Grant Barling, General Manager, Maserati Australia and New Zealand.

“We feel privileged to offer our customers an even greater opportunity to individualise their vehicle. We’re seeing growing interest from clientele in the Fuoriserie program – it allows them to express themselves even more boldly, confidently and in a genuinely bespoke manner.”

All Maserati owners have a wide choice of colours and accoutrements, such as carbon fibre options and interior treatments, through to wheel size and style to select from. 

Maserati Fuoriserie builds on this already high level of personalisation by offering full access to the artisans of Maserati’s design studio in Italy. 

“We are thrilled to showcase to our customers three specially-crafted models that demonstrate the vast possibilities offered by Fuoriserie – the only limit is your imagination,” added Barling.

The Maserati Levante Fuoriserie (left) and Ghibli Trofeo Fuoriserie.

The Fuoriserie Mission from Mars customises the forthcoming Grecale SUV to the absolute limit. A special textured metallic paint inspired by mineral dust and metal erosion is used on components inside and out. The exteriors are painted in Galactic Orange, a Fuoriserie interpretation of the bodywork in a multi-layered colour. Its highly-liquid base is reminiscent of molten metal, on top of an intense, futuristic, and almost frosted orange-red resin.

The exterior is enhanced by special grey-tyred Vortex wheels that mimic the displacement of air when travelling at speed. 

Accompanying the Grecale Fuoriserie Mission from Mars are the Levante Fuoriserie and Ghibli Trofeo Fuoriserie.

The Ghibli Trofeo Fuoriserie boasts a Blu Inchiostro exterior, harking back to the heritage of Maserati – blue being a primary colour for Bologna, the city where Maserati was founded in 1914.

While the Ghibli Trofeo Fuoriserie appeals to a more traditional Maserati buyer, the Levante Fuoriserie is designed with a new generation of buyers in mind. It incorporates Urban Green exterior paintwork with intricate hints of deep, metallic gold.

“We anticipate demand for the Fuoriserie program will continue to grow in Australia and New Zealand, as our clientele increasingly seek curated craftsmanship that aligns with their values, passions and lifestyle,” added Barling.

Local pricing and timings for first customer deliveries of Grecale in Australia and New Zealand will be confirmed in the coming months.