Land Rover Defender main player for Women’s rugby world cup

The Defender is the partner for rugby including the womens’ Rugby World Cup. Photo: Land Rover

Land Rover and World Rugby have announced a new partnership that puts the new Defender at the heart of the women’s game for the first time.  

Excited about the power of women‘s rugby, Land Rover’s 25-year commitment to supporting rugby at all levels around the world has expanded, with Defender becoming a Worldwide Partner of Rugby World Cup 2022, which is being played from 8 October to 12 November in New Zealand.  

It is the first time the global brand will support the women’s tournament as a Worldwide Partner with Defender pledging to help introduce new audiences and engage them with a sport that is growing at a phenomenal rate around the world. This will run alongside its long-term role as a Worldwide Partner of the men’s tournament.

Steve Kenchington, CEO, Land Rover New Zealand said: “We are very proud of the partnership between the new Defender and Women’s Rugby – a sport that runs deep through Land Rover’s DNA. The Women’s Rugby World Cup is committed to providing the same world-class game for the incredibly capable female players while embracing a sustainability-focused experience for spectators – The Defender plug-in hybrid perfectly aligns with that ethos.”

Land Rover has already outlined its commitment to a more sustainable future as a brand, and Rugby World Cup 2021 and the men’s edition in 2023 will provide a central platform to tell the story.

This commitment will extend to the New Zealand tournament where a fleet of new electric hybrid Defenders will help the running of the tournament.