Lamborghini Urus achieves production record
There have been 20,000 Lamborghini Urus SUVs produced. Photo: Lamborghini
Automobili Lamborghini adds a new record to its list with its Super SUV Urus, as the best-selling model in the shortest time ever.
Since its market debut in 2018, 20,000 units have been produced, setting sales records year on year. The 20,000th Urus, in Viola Mithras with black calipers and panoramic roof, comes off the production line today, destined for a customer in Azerbaijan.
The Urus has been the catalyst for doubling company volumes and the size of the Sant’Agata Bolognese factory.
So far in 2022, there have been 15 Lamborghini sold in New Zealand.
It has won numerous awards and accolades and it has been the “Unlock any Road” protagonist in events worldwide, from the highest roads to the most extreme off-road environments. It is estimated that Urus owned around the world have covered more than 360 million kilometers in total.
“From the first moment we presented the Urus concept at Beijing motor show in 2012, to its market debut in 2018 and each year since, the Urus has proved its instant and continued appeal as a true Lamborghini, born from our super sports heritage and the world’s first Super SUV, the LM 002,” said Stephan Winkelmann, Automobili Lamborghini Chairman and CEO.
“The Urus is a perfect complement to our super sports model ranges, providing a luxurious and high-performance daily drive for those who identify with our authentic Italian brand.”
Around the world through a tale of records and adventures
Following its launch in December 2017, the Urus was presented to customers in a spring 2018 world tour, covering 114 cities in just four months, with more than 70% of initial orders collected from newcomers to the brand.
Thanks to its six driving modes for Strada, Sport and Corsa as well as off-road, sand and snow, the Urus’ reputation for “Unlock any Road” has seen the Super SUV set a new high-speed record for ice-driving on Russia’s Lake Baikal and scale the world’s highest driveable road: India’s Umling La pass at 19,300ft.
