Lamborghini announces more record sales for 2021
Automobili Lamborghini Chairman and CEO Stephan Winkelmann. Photo: Lamborghini
For Automobili Lamborghini, 2021 is getting better and better for the luxury Italian supercar manufacturer with record sales for the first nine months of the year.
From January and September, the company achieved a record 6902 units delivered to customers, up 23 percent compared to the same period in 2020, which in turn was an increase of nearly 6 percent compared to the first three quarters of 2019 (pre-Covid period).
The outlook is equally positive: a strong order book continues with demand across the product portfolio.
“The Lamborghini brand is in an extremely strong position, with a comprehensive and highly desirable model range across V10, V12 and the Urus Super SUV,“ said Chairman and CEO Stephan Winkelmann.
The Lamborghini Urus Super SUV maintains its position as the top-selling model with 4085 units.
“The company not only weathered the difficult climate of the last 18 months but consistently maintained its volume growth, which is testament to the strength of our product portfolio, the marque’s continuing appeal worldwide, and our business strategy and dealer network.
“Earlier this year we announced a robust roadmap towards future product electrification that starts with hybridisation of the entire range in 2024 including the vision for a new fully-electric fourth model within the decade,” continued Winkelmann.
“In the meantime, we continue to celebrate the aspirated Lamborghini engine: deliveries started this summer of the motorsport-inspired Huracán STO while two limited edition V12s, the ‘last’ Aventador Ultimae and Countach LPI 800-4 announced this summer are already sold out, with a circa 12-month lead-time on our broader product range.”
The Lamborghini Countach LPI 800-4 announced in August has already sold out.
In the three main regions, over the first nine months of 2021 the Americas has increased its delivery to customers by 2407 units, up 25 percent over the same period in 2020, with EMEA up 2622 units and 17 percent.
New Zealand sits in the APAC region and that showed an increase of 1873 units and 28 percent over 2020 figures. Year-to-date there have been 18 Lamborghinis registered in New Zealand.
Globally, the Urus Super SUV maintains its position as the top-selling model (4085 units, a 25 percent increase), with its top-level performance combined with outstanding versatility, followed by Huracán (2136 units, up 28 percent), while Aventador sales are stable with 681 units, in line with its planned lifecycle.