Kia has revealed an Australia-inspired camouflage wrap for the brand’s new ute, called the Tasman.

Developed in collaboration with renowned artist Richard Boyd-Dunlop hailing from Australia and New Zealand, the unique wrap – themed around ‘The Path Never Taken’ – underscores the Tasman’s adventurous spirit. 

“Our Tasman pickup truck embodies Kia’s commitment to design and innovation, as well as its spirit of adventure. Artist Richard Boyd-Dunlop crafted an exclusive camouflage design, with the support of the Kia design team, that depicts a journey and reflects an essence of adventure that is unique to the Tasman,” commented Karim Habib, Executive Vice President and Head of Kia Global Design.

“This design resonates as it evokes my own personal experiences travelling across Australia and the encounters that I had,” said Boyd-Dunlop. “These experiences are influential to my work, and the Tasman enabled me to create a continuation of this, depicting the connection, joy, and sheer sense of adventure that is inherent to Australian culture.” 

Scheduled to make its debut in 2025, the Tasman marks Kia's inaugural entry into the C-segment pickup truck arena. 

The launch strategy will be phased globally, including key markets such as Korea, Australia, New Zealand, Africa, and the Middle East.