Kia teases with first images of all-new electric car
The EV6 a ‘Digital Tiger Face’, a design progression of Kia’s ‘Tiger Nose Grille. Photos: Kia
Kia Corporation has just revealed the first images of the exterior and interior design of EV6, its first dedicated ahead of the car’s world premiere soon.
EV6 was designed under the brand’s new design philosophy ‘Opposites United’, which takes inspiration from the contrasts found in nature and humanity. At the centre of the design philosophy is a new visual identity evoking positive forces and natural energy, with contrasting combinations of sharp stylistic elements and sculptural shapes.
Boasting a distinctive crossover-inspired design and based on the brand’s new Electric-Global Modular Platform (E-GMP), EV6 is Kia’s first dedicated battery electric vehicle (BEV), to be influenced by the new design philosophy, which embodies Kia’s shifting focus towards electrification.
The Kia EV6 has a high-tech curved high-definition audio visual and navigation screen.
“EV6, as the first dedicated Kia EV, is a showcase of human-centred, progressive design and electrified power. We strongly believe EV6 is a compelling and relevant model for the new EV market,” said Karim Habib, Senior Vice President and Head of Global Design Centre.
“With EV6 we aimed to create a distinctive, impactful design by using a combination of sophisticated, high-tech features on pure and rich volumes, while providing a unique space as a futuristic EV.”
At the front, characteristic daytime running lights display a sleek, modern appearance. They form part of the car’s ‘Digital Tiger Face’, a design progression evoking the spirit of Kia’s ‘Tiger Nose Grille’ for the electrified era.
One of the most striking elements of the new interior is a seamless high-tech curved high-definition audio visual and navigation (AVN) screen. The simple form language of the wide curved screen and the slim dashboard give the space an open feel.
EV6 is the result of a collaborative effort between all three studios in Kia’s global design network in Namyang (Korea), Frankfurt (Germany), and Irvine (California, US).
The design is sharp stylistic elements and sculptural shapes.
