The Kia Niro Plug-in Hybrid has been recognised with a Red Dot Design Award in the category “Product Design”, a second global win for the vehicle.

The Red Dot Design Award is an international design competition that takes place every year. It describes itself as “one of the most sought-after marks of quality for good design.” Participants can enter their designs in three different categories: Product Design, Brands & Communication Design and Design Concept.

The Niro Plug-in Hybrid features an emotional yet rational design aesthetic, guided by Kia’s ‘Opposites United’ design philosophy. The purposeful and head-turning look was designed to inspire movement.

Notable features include contemporary-looking angular ‘Heartbeat’ daytime running lights (DRLs), a distinctive Aero C-Pillar, a bold skid plate and cladding to enhance the electrified CUV’s rugged stance. Combined with the latest evolution of Kia’s signature Tiger Face, the model embodies a distinctly Kia design.

The Niro comes with the choice of three electrified powertrains: full-electric, hybrid, and plug-in hybrid.

The Niro also won Women’s World Car of the Year 2023, as voted by an international panel of female motoring writers, including AutoMuse founder, Liz Dobson.

“We are honoured to be recognised by the Red Dot Design Award for our efforts, and we look forward to continuing to push the boundaries of automotive design,” said Sjoerd Knipping, Vice President of Product and Marketing at Kia Europe. 

“This recognition is a testament to the hard work of our design and engineering teams, as well as the winning nature of our design philosophy ‘Opposites United’.”