Jaguar Land Rover is introducing a subscription service for its cars in the UK. 

The novel service comes in four levels of blue, indigo, violet and ultra violet. 

The monthly subscription ranges from 750 - 1600 GBP ($1,400 - $3,000) per month.

Each level can be paused and also switched between for a fee.  

For the price all insurance, tax, servicing and repairs are included. 

JLR estimates that by 2025 around 10 per cent of the new car market will be on a subscription basis.  

The concept, already used by many car companies in the US, allows those who may not need full time use of a car or may not want the expense of an outright purchase. 

Under the JLR concept cars can be changed as regularly as every six months.