It’s official; Polestar coming to NZ this year
The Polestar 2 has been a great seller for the brand. Photo: Polestar
We called it January that Polestar is coming to New Zealand, and now the Swedish brand has officially announced its arrival this year.
Polestar is expanding into the Asia Pacific region to include South Korea, Singapore, Hong Kong, Australia, and New Zealand.
Polestar is jointly owned by Volvo Car Group and its parent company Geely, with its headquarters in Sweden and production in China.
The company develops electric performance cars and its latest release is the Polestar 2, an all-electric five-door fastback. The Polestar 1, launched in 2017, is a plug-in hybrid.
“The brand is gathering real momentum, and it is great to be expanding with Polestar 2 beyond our initial global markets in China, North America and Europe,” says Thomas Ingenlath, CEO of Polestar.
Preparations in these markets are at different stages as the brand organises market launches and eventually the opening of online sales. Specific dates and details for each market will be published locally to include model specification and product pricing.
In South Korea and Australia, local independent Polestar sales units are being established and new Managing Directors have already been appointed. Jongsung Ham will head up Polestar in South Korea, and in Australia the local organisation will be led by Samantha Johnson.
The other markets, including New Zealand, will likely be operated on an importer basis, with local partners to be confirmed in due course.
Polestar is an independent company and will not be operated by existing local Volvo Cars enterprises. However, Volvo Cars enterprises in these markets may assist in the establishment of the brand, as well as with the service and maintenance of Polestar vehicles.
“Specific roll-out timing is at an advanced planning stage and the recruitment of key individuals has begun,” comments Nathan Forshaw, Polestar’s new head of the China and Asia Pacific regions.
“While we are growing rapidly, we are ensuring both our organisation and processes ensure a consistent and truly Polestar experience for our customers, wherever they are based.”
Exact model specifications and pricing information will be confirmed closer to market launch timing.
