It’s a very happy 21st for Isuzu Trucks NZ

Dave Ballantyne, General Manager of Isuzu Trucks New Zealand, with his products. Photo: Supplied

Isuzu Trucks has claimed the title as the leading brand of new truck sold in New Zealand, for 21 years in a row.

“We certainly realised that during challenging times, such as we’ve all experienced last year due largely to Covid-19, qualities relating to trust and dependability become so important,” said Dave Ballantyne, General Manager of Isuzu Trucks New Zealand.

“Isuzu Trucks has earned a reputation based on such attributes, and the ongoing success of the brand is evidence of this.”

Despite market pressures throughout the year, Isuzu Trucks maintained a healthy overall share across light, medium and heavy segments, achieving a combined total of 22.4%.

“This result was an improvement of 0.2% compared with what we achieved in 2019, which is remarkable considering the general uncertainty present for a good portion of 2020,” said Ballantyne.

Sales of light-duty Isuzu N-Series trucks to home delivery service operators were a feature of the final sales result, complemented by strong sales of medium-duty F-Series models in the general freight sector and healthy demand from fleet customers.

“The surge in inquiry and sales of these types of models is attributable, in part, to changes in consumer buying patterns as a result of Covid-19 lockdown requirements, where people were doing supermarket shopping from home as well as ordering parcel delivery online.”