Hyundai NZ sees spike in interest for Ioniq EV

The Ioniq 5 (above) joined the Kona Electric, and Ioniq Series II in Hyundai’s EV line-up. Photo: Liz Dobson

Hyundai New Zealand says petrol price turmoil has doubled the number of Kiwis buying its electric Ioniq 5, driven inquiry online and in dealerships, and quadrupled the number of New Zealanders interested in buying electric vehicles.  

Hyundai New Zealand General Manager Chris Blair says deposits on the Ioniq 5 electric vehicle, named NZ Car of the Year in 2021, doubled in the past week. Visits to the company website to review electric vehicle options have increased by four times (440.5%) compared to the same week in 2021.

“Orders and inquiries for electric vehicles are as strong as when the Government announced its clean car rebate last year.

“Anecdotal feedback from customers ordering cars and asking our dealerships about EV options is that this is a direct response to the increase in petrol prices and global supply uncertainty.

“Each day quickly fills up with bookings for test drives.”  

Blair says the number of people researching EVs ahead of orders has jumped dramatically. Last weekend Hyundai New Zealand saw an increase of twice as many visits to its EV product pages in comparison to the week prior. 

While the Government announced a three-month fuel tax decrease to temporarily alleviate the impact of fuel pump increases, this has not yet lowered orders and interest in EVs.

“Customers are telling us that they’re looking at the long-term trend – they want a vehicle which will overcome future changes to petrol price and supply.

“We know that many Kiwis have already thought about EVs as their next car purchase – so the current crisis has been a catalyst to bring forward that purchase decision or plan.” 

Hyundai New Zealand has the largest range of EVs of any car brand in New Zealand. It has three 100% electric models (Ioniq 5, Kona Electric, and Ioniq Series II) with 12 variant options combined. 

Hyundai and the Ioniq 5 headed the top five searches in the past week of New Zealanders looking for “electric cars”.

Blair says that while the surge in demand has emptied out other suppliers of many new EV models, Hyundai has stock arriving on a monthly basis, meaning customers have a good choice on which EV they take home.