Hyundai and Spider-Man partner up again

A number of Hyundai vehicles appear in Spider-Man: Across the Spider-Verse. Image: Hyundai

Hyundai Motor Company and Sony Pictures are joining forces again on Spider-Man: Across the Spider-Verse, an animated movie.

The collaboration began in 2020 with the global promotional partnership between Hyundai Motor and Sony Pictures to showcase the car company’s human-centered mobility vision.

The latest collaboration features a flying version of the company’s Prophecy concept EV model and its future mobility vision. An aligned global marketing campaign spotlights Hyundai’s Ioniq all-electric vehicles.

Previous installments included Spider-Man: No Way Home (2021) with the Ioniq 5 dedicated EV and Tucson SUV, and Uncharted (2022) with the Tucson Beast concept SUV and various production cars.

In the new movie, which opens in cinemas worldwide starting in June, audiences will see the ‘Flying Prophecy,’ a version of the real-world concept car that inspired the design of Ioniq 6, the ‘Electrified Streamliner’ that recently won three World Car of the Year honours and a ‘Gold’ iF Design Award.

The movie also features several of Hyundai Motor’s future mobility concepts for revitalising cities, including advanced air mobility (AAM), a new form of mobility utilizing air space to reduce transit time; purpose-built vehicles (PBV), an eco-friendly urban mobility device to accommodate diverse lifestyles; and Hub, a space for mobility transfer and community activities. 

The movie also features a fictional self-driving robotaxi based on the Hyundai Pony, the Korean brand’s first-ever proprietary model. 

All are shown in the context of “Nueva York,” a city in the Spider-Verse in the year 2099.