Electric Lotus Eletre has VIP launch in London

The Lotus Eletre, the world’s first electric hyper-SUV, debuted in London. Photo: Lotus

The Lotus Eletre, the world’s first electric hyper-SUV, has its global debut in front of a live audience of several hundred VIP guests in London. 

The Eletre is an all-new and all-electric hyper-SUV, a striking and progressive addition to the Lotus range, and the first of a new breed of pure electric SUVs. It takes the core principles and Lotus DNA from more than 70 years of sports car design and engineering, evolving them into a desirable all-new lifestyle car for the next generation of Lotus customers.

Guests at the ‘Carved by Air’ event included F1 world champion and Lotus customer Jenson Button, who was behind the wheel of the Eletre as it debuted on stage from behind a huge TV screen. Also present were famous faces from the world of motoring and from the global Lotus community, including members of the Chapman family and Elisa Artioli, after whom the Lotus Elise was named.

Matt Windle, Managing Director, Lotus Cars, commented: “London is the birthplace of Lotus and to take over the iconic BBC Studios, inside and out, to launch the Lotus Eletre to the world, is fantastic. The Eletre is a hugely significant moment in our ongoing transformation of Lotus; we are delivering on our commitment to move the business and brand into completely new segments to widen our global appeal and accessibility.”