AutoMuse

View Original

Chrysler, Alfa Romeo face uncertain futures

Fait Chrysler brands such as Jeep and Alfa Romeo will merge with French brands Peugeot and Citroen. Photo: FCA

When the merger of PSA Group and Fiat Chrysler Automobiles is official, the focus will turn on what brands will remain, with two under threat.

The merger will create the new company Stellantis with a focus on the huge investments needed for electric cars, autonomous driving and connectivity.

Stellantis' top-selling brand will be Jeep, followed by Peugeot and seem safe from being axed. Fiat, the third-largest brand in the group, could have a brighter future using PSA platforms.

At risk could be Dodge, whose high-horsepower cars will come under more pressure from tougher emissions rules, and Chrysler, which has not been promised any new models. PSA's upscale DS brand and FCA's upmarket Lancia marque face uncertain futures, according to Automotive News Europe.

Neither PSA nor FCA has said that it plans to reduce the number of brands that will be owned by Stellantis. In an interview with Automotive News Europe in November, Stellantis CEO Carlos Tavares said the merged company will leverage its double-digit brand portfolio to compete with larger rivals such as Volkswagen Group.

The merger is expected to be completed by the end of this month.