Bellissimo! Lamborghini has a record September

Lamborghini has launched the the Sián Roadster (above) after lockdown. Photos: Lamborghini

Lamborghini has achieved a record September with 738 units delivered to customers in one month and over 2000 vehicles delivered in the third quarter.

Despite a difficult year marked by the Covid-19 pandemic, Lamborghini adopted opportunities to reorganise and manage the business in the context of a new ‘normal’. 

Although the company was the first in the automotive sector to close production and offices at its headquarters in Sant'Agata Bolognese, Italy, a return to business following the seven weeks’ closure saw a rethinking of its medium-term business strategies. 

The reopening saw the launch of three new models: the Huracan RWD Spyder, the Sián Roadster, and the Essenza SCV12. 

The Italian super sports car company achieved important production milestones with 10,000 Urus and Aventador produced, as well as continuous growth on social media channels and the launch of a cultural project to support the country: With Italy, For Italy. 

Lamborghini’s head office in Sant'Agata Bolognese, Italy.

Lamborghini’s CEO Stefano Domenicali, says: “I’m extremely proud of these results: they affirm the excellent work we have done over the years, maintaining our position as a highly aspirational, desirable and robust brand in the automotive world. 

“Our team overcame a moment of significant uncertainty with great flexibility, foresight and readiness to react. We have experimented with new ways to connect with customers and enthusiasts while continuing our drive to achieve new goals with a constant eye to the future: a distinguishing characteristic of Lamborghini.”