Barbie has ditched her campervan, has done away with her VW Beetle, and has put her horse out to pasture, instead her new mode of transportation is a Maserati.

The famous Italian brand unveils a bespoke edition of its latest SUV – Grecale – designed with Mattel’s Barbie.

The Barbie Maserati Grecale, as an ultra-limited Fuoriserie edition, will only be available in two custom units globally: one unveiled at the 2022 Neiman Marcus Fantasy Gifts at the luxury retailer’s holiday launch soirée in Los Angeles. 

For this U.S. bespoke edition, a part of the sales price will benefit the Barbie Dream Gap Project – the Barbie brand’s ongoing global initiative that partners with charities to help provide equal opportunities and remove barriers for girls. 

Additional details regarding the second custom unit will be announced in 2023.  

Barbie’s Maserati Grecale is a work of art designed under the Trident’s Fuoriserie customisation program, which allows car lovers to express their passion and creativity in the creation of their ultimate Italian luxury car, according to their singular style and taste.

This bold Fuoriserie Maserati Grecale is a Trofeo version has a powerful 528kW V6 Nettuno engine. In full Barbie fashion, an expression of her iconic pink hue covers nearly every inch of the car with fine acid-yellow lines, inspired by the Trident’s racing heritage.

The SUV’s exteriors, adorned with the Barbie logo, are sealed with an iridescent topcoat that reveals an incredible rainbow effect on a sunny day. Its sleek black interior features full-leather seats, dashboards, carpets, and doors – accented with pink stitching – as well as branded headrests with the unique “B” badge.

Now, everyone sing along with me, “I’m a Barbie girl, in a Barbie world …”